Why startups need to set an audacious goal

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In modern-day startup jargon, every startup needs to have a Big Hairy Audacious Goal (BHAG). Yes, this sounds like another Dilbert corporate word in the same light as “facilitate empowerment” or “implement visioning”, but that does not mean your startup…

Getting past snake oil

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If your startup creates truly disruptive technology, the first reaction of potential customers and investors is often: “Forget it. It’s snake oil!” Disbelief. It sounds too good to be true. In case of Vector Fabrics, we created tools to parallelize…

Missionary vs. evangelical technology sales

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Does your product sell like hot cakes? In that case, you can skip to the next post. Yet if your startup sells or aims to sell disruptive technology, you are bound to have a missionary or (even worse) evangelical sales…

When is academic research ready for prime time?

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There is a wealth of great ideas and technology in academia. However when it comes down from paper and theory, only very little is actually picked up in the industry and an even smaller portion is successful. To qualify academic…