Getting past snake oil

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If your startup creates truly disruptive technology, the first reaction of potential customers and investors is often: “Forget it. It’s snake oil!” Disbelief. It sounds too good to be true. In case of Vector Fabrics, we created tools to parallelize…

Missionary vs. evangelical technology sales

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Does your product sell like hot cakes? In that case, you can skip to the next post. Yet if your startup sells or aims to sell disruptive technology, you are bound to have a missionary or (even worse) evangelical sales…