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The pragmatic visual to judge startup technology innovation

Martijn Rutten
14 min read
Getting past snake oil

Getting past snake oil

If your startup creates truly disruptive technology, the first reaction of potential customers and investors is often: Forget it. It’s snake oil! Disbelief. It sounds too …

Martijn Rutten

Why development hotboards are hot

Why development hotboards are hot

Sure, you are running continuous integration with loads of tests, at least every night. But what if a build or test fails? How long does it take your team to get back into …

Martijn Rutten

Why software startups should hire functional programmers

Why software startups should hire functional programmers

If you want to conquer the world with high-tech software, you need a world-class team of programmers. Hiring functional programmers is your best bet. Functional programmers? …

Martijn Rutten

Missionary vs. evangelical technology sales

Missionary vs. evangelical technology sales

Does your product sell like hot cakes? In that case, you can skip to the next post. Yet if your startup sells or aims to sell disruptive technology, you are bound to have a …

Martijn Rutten

Bootstrap your software quality while you still can

Bootstrap your software quality while you still can

Every startup that develops software needs to think about quality. Surely not every startup creates mission critical code or medical software where bugs can kill patients. But as …

Martijn Rutten

When is academic research ready for prime time?

When is academic research ready for prime time?

There is a wealth of great ideas and technology in academia. However when it comes down from paper and theory, only very little is actually picked up in the industry and an even …

Martijn Rutten

3 essentials for founding a startup and why you only need 2

3 essentials for founding a startup and why you only need 2

What do you really need to found a great startup? Most entrepreneurs think a killer idea is what’s needed. And a garage. And a good coffee machine. Investors know any great …

Martijn Rutten