Patent eligibility 101 for software startups
What can I patent in my software startup? Can you actually patent software? Welcome to episode II of my patent 101 trilogy. Episode I was all about why to file a patent, or not. …
Martijn Rutten
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Patent application 101 for startups
Why would you file a patent application as a startup? Go through the hoops and expenses and actually publish all your secrets? To patent or not to patent? I often get this question …
Martijn Rutten
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The pragmatic visual to judge startup technology innovation
How do you best describe your technology to an investor, and make sure you stand out? The usual feature table with checks and crosses in the pitch deck or investor memorandum does …
Martijn Rutten
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Why startups need to set an audacious goal
In modern-day startup jargon, every startup needs to have a Big Hairy Audacious Goal (BHAG). Yes, this sounds like another Dilbert corporate word in the same light as …
Martijn Rutten
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Blueprint to the legal entities of a high-tech startup
At some point you want to make sure you cover the legal side of your startup. Set up the legal entities, split the equity over the team, sign that big customer or investment deal, …
Martijn Rutten
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10 best practices to engage your startup mentors
A good mentor can make all the difference for your startup. This goes so far that investors assess startup teams by their ability to surround them with the right pool of mentors …
Martijn Rutten
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10 best practices to select a startup mentor
The general view of an entrepreneur goes something like this: you have a revolutionary idea and are confident enough to pursue it despite the whole world telling you you’ll …
Martijn Rutten
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The rise and fall of programmable hardware startups
This post is not about software but hardware. Well, companies that create software to generate hardware that is programmed with software…and why. And how they evolve back to …
Martijn Rutten
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