Getting past snake oil
If your startup creates truly disruptive technology, the first reaction of potential customers and investors is often: Forget it. It’s snake oil! Disbelief. It sounds too …
Martijn Rutten
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Why development hotboards are hot
Sure, you are running continuous integration with loads of tests, at least every night. But what if a build or test fails? How long does it take your team to get back into …
Martijn Rutten
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Why software startups should hire functional programmers
If you want to conquer the world with high-tech software, you need a world-class team of programmers. Hiring functional programmers is your best bet. Functional programmers? …
Martijn Rutten
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Missionary vs. evangelical technology sales
Does your product sell like hot cakes? In that case, you can skip to the next post. Yet if your startup sells or aims to sell disruptive technology, you are bound to have a …
Martijn Rutten
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Bootstrap your software quality while you still can
Every startup that develops software needs to think about quality. Surely not every startup creates mission critical code or medical software where bugs can kill patients. But as …
Martijn Rutten
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When is academic research ready for prime time?
There is a wealth of great ideas and technology in academia. However when it comes down from paper and theory, only very little is actually picked up in the industry and an even …
Martijn Rutten
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3 essentials for founding a startup and why you only need 2
What do you really need to found a great startup? Most entrepreneurs think a killer idea is what’s needed. And a garage. And a good coffee machine. Investors know any great …
Martijn Rutten
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