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The pragmatic visual to judge startup technology innovation

How do you best describe your technology to an investor, and make sure you stand out? The usual feature table with checks and crosses in the pitch deck or investor memorandum does not give much insight. This post gives you…
Martijn Rutten
Martijn Rutten17 Jan, 2020
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Blueprint to the legal entities of a high-tech startup

At some point you want to make sure you cover the legal side of your startup. Set up the legal entities, split the equity over the team, sign that big customer or investment deal, and go conquer the world. A…
Martijn Rutten
Martijn Rutten07 Dec, 2016
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Missionary vs. evangelical technology sales

Does your product sell like hot cakes? In that case, you can skip to the next post. Yet if your startup sells or aims to sell disruptive technology, you are bound to have a missionary or (even worse) evangelical sales…
Martijn Rutten
Martijn Rutten16 Jun, 2016
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3 essentials for founding a startup and why you only need 2

What do you really need to found a great startup? Most entrepreneurs think a killer idea is what's needed. And a garage. And a good coffee machine. Investors know any great startup is built three essentials: A great idea; A great founding team;…
Martijn Rutten
Martijn Rutten04 Jun, 2016

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  • Patent eligibility 101 for software startups
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