Missionary vs. evangelical technology sales
Does your product sell like hot cakes? In that case, you can skip to the next post. Yet if your startup sells or aims to sell disruptive technology, you are bound to have a …
Martijn Rutten
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The pragmatic visual to judge startup technology innovation
How do you best describe your technology to an investor, and make sure you stand out? The usual feature table with checks and crosses in the pitch deck or investor memorandum does …
Martijn Rutten
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Blueprint to the legal entities of a high-tech startup
At some point you want to make sure you cover the legal side of your startup. Set up the legal entities, split the equity over the team, sign that big customer or investment deal, …
Martijn Rutten
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3 essentials for founding a startup and why you only need 2
What do you really need to found a great startup? Most entrepreneurs think a killer idea is what’s needed. And a garage. And a good coffee machine. Investors know any great …
Martijn Rutten
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