Patent application 101 for startups
Why would you file a patent application as a startup? Go through the hoops and expenses and actually publish all your secrets? To patent or not to patent? I often get this question …
Martijn Rutten
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The pragmatic visual to judge startup technology innovation
How do you best describe your technology to an investor, and make sure you stand out? The usual feature table with checks and crosses in the pitch deck or investor memorandum does …
Martijn Rutten
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Why startups need to set an audacious goal
In modern-day startup jargon, every startup needs to have a Big Hairy Audacious Goal (BHAG). Yes, this sounds like another Dilbert corporate word in the same light as …
Martijn Rutten
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